We build the properties, and then we carry them.
Precision Events has been operating since 2016. We build, operate and grow participation sport and fitness properties across the UAE, KSA and the wider GCC, with editions staged into North Africa and Asia Pacific. We own our own IP, we bring international properties into the region, and we build new ones for brands and destinations from a blank page. Every one is delivered by the same crew, on the same operating standard.
We are not an agency that staffs someone else's event, and we are not a one-off production house. We shape the formats rather than only staff them. We take a property, put it in market, build the audience around it and run it season after season. And we carry the operational risk, reporting against numbers agreed before we start.
By the numbers.
Where we work.
And the wider GCC.
The team.
Matthew Pewtner
Matt competed at international level before moving into business. He's spent years building sport, health and wellbeing events across the Middle East, and he knows the region and how things get done here.
Patrick Benson
Pat is another former international athlete who swapped competing for running the show. He brings an athlete's eye to every format we build, so events feel right to the people taking part.